About Our Firm

With nearly 60 years of combined experience, the realtors at Smart Choice Realtors are proud to be a name clients across Central Indiana trust for reliable, personalized real estate services. Our full-service real estate firm was founded by mother/daughter team Suzanne Roell-Carlson and Katie Roell to provide clients across the area with services more in-tune with their needs.

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We focus on offering you more — more marketing opportunities, more one-on-one contact, a greater attention to detail — so you have less to worry about throughout the home-buying or selling process. We have a full-time marketing assistant to ensure we meet all of your real estate needs. Our firm incorporates the latest technology and top-notch customer service to maximize your experience.

You can count on us for a complete range of services including:


Home Buying & Selling

Free Market Evaluations on Homes & Investment Properties

Advertising on most Major Real Estate Websites

Individualized Marketing Plans

No-Obligation Buyer Interviews w/ Pre-Qualification

Estimated Net Proceeds on All Properties

Up-to-the-Minute Updates for All Homes Within Your Specified Criteria

Bi-Weekly Report for Sellers on Activities Regarding Their Home

Great Communication Throughout the Entire Process


In addition to helping individuals and families find their new home, we provide investment real estate services for those who are looking to expand their property portfolio and invest in Central Indiana communities.


Featured Listings Property Search

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Suzanne Roell-Carlson

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Phone: 317-506-2530 || Email: suzsold@aol.com

I bring a wealth of experience to my clients! I have been in the real estate business since 1979 and have an extensive knowledge of the Indianapolis market area. I became a single mom shortly after becoming a realtor and knew this business was the only way I could support my family. I have always done my best to provide services you are proud to recommend to friends and loved ones. I want to not only earn your business, but that of everyone you know!

I have had the privilege of representing several third-generation buyers and I myself am a second-generation realtor. My daughter, Katie, carries on this tradition as a third generation realtor. She has been helping families find their perfect home for nearly two decades.

My Qualifications
  • Past Recipient ”Realtor Of The Year” & “Spirit Award” by the Indianapolis Board of REALTORS®
  • 39+ Years Experience
  • Broker Associate
  • Multi Million Dollar Producer
  • CRS Designation
  • GRI Designation
  • Member Indianapolis Board Of Realtors
  • Full Time Licensed Marketing Assistant
  • Continuing Education Requirements Exceeded Every Year
  • Member Ski Patrol Alumni Association
  • Certified PSIA Ski Instructor

Only 5% of Realtors in the nation hold the Certified Residential Specialist (CRS) Designation, which is awarded by the Certified Residential Specialist Society. The GRI (Graduate Realtor Institute) Designation is earned after completing a three-year program.

Let’s Get In Touch!

Phone: 317-506-2530Email: suzsold@aol.com

Katie Roell

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Phone: 317-506-4430 || Email: katiesellsindy@gmail.com

I was literally born into real estate — my mother closed a sale from her hospital bed the day I was born. I am a 3rd generation realtor, following in the footsteps of my late grandmother, Marilyn Farmer, and my mother, Suzanne Roell-Carlson. My first job was as a receptionist/builder rep at a prominent Indianapolis builder when I was 14 years old. I worked as a receptionist at an independent real estate firm throughout high school and as my mother’s assistant for many years before earning my real estate license in 2001. I was a million-dollar producer my first year in the business. In 2014, I earned my Broker’s License and played an integral part in the opening and launch of Smart Choice Realtors.

Helping You Find The Home of Your Dreams

Having grown up on the Southside of Indianapolis, I am extremely knowledgeable about the Indianapolis and Greenwood real estate markets. I graduated from Roncalli High School in 1997 and attended the University of Indianapolis. I am also very active in the community as a volunteer for Saints Francis and Clare (SSFC) Church and School, a member of the SSFC Ministry of Mothers Sharing group, and even collected 28 pairs of shoes and 4 winter hats for Hornet Park Elementary in Beech Grove, after hearing that their students were in desperately need of shoes.

I currently reside in the rolling hills of northern Brown County with my husband, John, and our 3 beautiful children, Allison, Michael and Joseph.

My favorite part of my career:

“Selling real estate enables me to help my clients make one of the biggest decisions of their lives with comfort, ease, and knowledge. I love seeing their smiles when I hand them the keys to their dream home. My clients are clients AND friends, for life.”

Let’s Get In Touch!

Phone: 317-506-4430Email: katiesellsindy@gmail.com